Privacy Policy — How 77pk Protects Your Data
At 77pk, your privacy is treated as a core platform responsibility, not an afterthought. This Privacy Policy explains in clear, plain English what personal data we collect when you use 77pk, why we collect it, how we store and protect it, and the rights you hold over your own information. It applies to all services available at 77pk.io, including account registration, the 77pk Login, deposits, withdrawals, and all gaming activity.
Six Principles That Guide Our Approach
These six commitments define how 77pk approaches data collection, storage, and use across every part of the platform — from first visit to verified account holder.
We collect only the personal data that is strictly necessary to operate your 77pk account, process transactions, verify your identity, and comply with applicable legal obligations. We do not collect data for its own sake.
All data transmitted between your device and 77pk.io is protected with 256-bit SSL/TLS encryption — the same standard used by major financial institutions. Data at rest is encrypted using AES-256 protocols.
Your personal data is never sold, rented, or traded to third-party advertisers, data brokers, or marketing platforms. We share data with service partners only to the extent necessary to operate the platform.
You have the right to access, correct, export, and request deletion of your personal data at any time. All data rights requests are handled by our support team at [email protected] within 30 days.
Data collected for one purpose — for example, identity verification — is not repurposed for unrelated uses such as behavioural advertising. Each data category has a clearly defined purpose and retention period.
This Privacy Policy is reviewed at least annually and updated whenever our data practices change. The effective date at the top of this page always reflects the most recently reviewed version.
- 1. About This Policy
- 2. Data We Collect
- 3. How We Collect Data
- 4. Why We Use Your Data
- 5. Legal Basis for Processing
- 6. Data Sharing
- 7. Cookies & Tracking
- 8. Data Retention
- 9. Data Security
- 10. Your Data Rights
- 11. Children's Privacy
- 12. International Transfers
- 13. Third-Party Links
- 14. Policy Updates
- 15. Contact Us
1 About This Policy
This Privacy Policy applies to all personal data collected by 77pk in connection with the operation of the 77pk platform, including the website at 77pk.io, any mobile-optimised versions of that website, the 77pk Login system, and all gaming, betting, payment, and customer support services offered by 77pk.
77pk is committed to processing personal data responsibly, transparently, and in accordance with applicable data protection principles. We recognise that players in Bangladesh and the broader region place significant trust in us when they provide their personal information, and we take that responsibility seriously.
This policy is written in plain English so that every player can understand what data is collected, why it is collected, and what control they have over it. If you have any questions about this policy that are not answered here, please contact us at [email protected] — our support team is available 24/7 in English and Bengali.
For the purposes of this policy, "personal data" means any information that identifies or could reasonably be used to identify a living individual — including names, contact details, financial account information, device identifiers, and behavioural data generated through use of the platform.
2 Data We Collect
The following table summarises the categories of personal data that 77pk may collect from players and platform visitors, together with specific examples of the data types within each category:
| Data Category | Examples | Collected From |
|---|---|---|
| Identity Data | Full legal name, date of birth, National ID number, passport number, photograph | Registration form, KYC verification submission |
| Contact Data | Mobile phone number, email address, city/district of residence (e.g., Dhaka, Chittagong) | Registration form, account settings |
| Financial Data | bKash wallet number, Nagad number, Rocket number, Upay account, bank account details, Visa/Mastercard last four digits | Deposit and withdrawal requests |
| Account Credentials | Username, hashed password (never stored in plain text), 77pk Login session tokens | Registration, 77pk Login process |
| Gaming & Betting Data | Game history, bet amounts and outcomes, session duration, game preferences, cricket betting slips, slot game RTP interactions | Platform activity (automatically recorded) |
| Transaction Data | Deposit amounts, withdrawal amounts, transaction timestamps, payment method used, transaction reference numbers | Payment processing system |
| Technical & Device Data | IP address, browser type and version, operating system, device type, screen resolution, time zone (BST/UTC+6) | Automatically collected via platform access |
| Usage Data | Pages visited, features used, click-through data, referral source, session start and end times | Analytics systems (automatically collected) |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | Customer support interactions |
| Responsible Gaming Data | Deposit limits set, cooling-off requests, self-exclusion records, reality check preferences | Responsible gaming tools usage |
We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric identifiers, except where required for identity verification purposes (such as a photograph on a government-issued ID).
3 How We Collect Your Data
3.1 Direct Collection
The majority of personal data we hold is provided directly by you when you: complete the 77pk registration form; use the 77pk Login; submit identity verification documents for KYC purposes; make a deposit or request a withdrawal; contact our customer support team; or activate responsible gaming tools such as deposit limits or self-exclusion.
3.2 Automated Collection
When you visit 77pk.io or use the platform, certain data is collected automatically by our servers and analytics systems. This includes your IP address, the device and browser you are using, which pages you navigate to, how long you spend on each page, and any error events that occur during your session. This data is essential for platform security, fraud prevention, and service quality monitoring.
3.3 Third-Party Sources
In some circumstances, 77pk may receive personal data about you from third-party sources. This may include: identity verification data returned by KYC service providers when we submit your documents for verification; fraud risk signals returned by payment processors such as bKash, Nagad, Rocket, or Upay; and affiliate tracking data that records which referral source introduced you to 77pk (though this data does not include personal identifiers). We treat all data received from third-party sources with the same level of care as data collected directly from you.
4 Why We Use Your Data
77pk uses personal data only for clearly defined, legitimate purposes. The table below maps each processing purpose to the relevant data categories:
| Purpose | Data Categories Used |
|---|---|
| Creating and managing your 77pk account | Identity Data, Contact Data, Account Credentials |
| Authenticating you when you use the 77pk Login | Account Credentials, Technical & Device Data |
| Processing deposits and withdrawals via bKash, Nagad, Rocket, bank transfer | Financial Data, Transaction Data, Identity Data |
| Identity verification and KYC compliance | Identity Data, Contact Data, Financial Data |
| Preventing fraud, money laundering, and account abuse | Technical & Device Data, Transaction Data, Gaming & Betting Data |
| Providing customer support in English and Bengali | Contact Data, Account Credentials, Communications Data |
| Operating responsible gaming tools and detecting problem gambling indicators | Responsible Gaming Data, Gaming & Betting Data, Transaction Data |
| Improving platform performance, game selection, and user experience | Usage Data, Technical & Device Data, Gaming & Betting Data |
| Sending account-related communications (transaction confirmations, security alerts) | Contact Data, Transaction Data |
| Sending promotional communications (where you have opted in) | Contact Data, Gaming & Betting Data (for personalisation) |
77pk does not use your personal data to make fully automated decisions that produce legal or similarly significant effects on you without human review. Automated systems may flag accounts for review (e.g., fraud detection), but final decisions on account suspension or closure always involve a human compliance team member.
5 Legal Basis for Processing
Every data processing activity carried out by 77pk is grounded in one or more of the following lawful bases:
- Contractual Necessity: Processing required to enter into or perform our contract with you — for example, creating your account, authenticating your 77pk Login, and processing your deposits and withdrawals.
- Legitimate Interests: Processing carried out in pursuit of 77pk's legitimate business interests, provided those interests are not overridden by your rights and freedoms — for example, fraud prevention, platform security monitoring, and analytics to improve service quality.
- Legal Obligation: Processing required to comply with applicable legal obligations — for example, anti-money laundering (AML) record-keeping, identity verification mandated by financial regulations, and responding to lawful requests from law enforcement authorities.
- Consent: Processing based on your freely given, specific, and informed consent — for example, sending you promotional communications about new bonuses, game launches, cricket betting promotions, or seasonal Eid and BPL special offers. You may withdraw consent for marketing communications at any time by contacting [email protected].
6 Data Sharing & Third Parties
6.1 Service Providers
77pk engages third-party service providers to assist in operating the platform. These providers are contractually bound to process personal data only on 77pk's instructions and in accordance with applicable data protection requirements. Categories of service providers include:
- Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and card networks (Visa, Mastercard) — to process your financial transactions.
- Identity Verification (KYC) Providers: Third-party KYC services that verify government-issued identity documents submitted during account verification.
- Game Providers: Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, Microgaming, and other licensed game studios whose titles are hosted on the 77pk platform. Game providers may receive pseudonymised player session data to operate their games and calculate RTP statistics.
- Cloud Infrastructure and Hosting Providers: Secure server infrastructure providers that host the 77pk platform and its databases.
- Analytics Providers: Platform analytics tools used to measure usage patterns and improve the player experience. Analytics data is aggregated and does not identify individual players.
- Fraud Prevention Services: Third-party risk scoring services that help 77pk identify suspicious account activity, fraudulent deposits, and bonus abuse patterns.
6.2 Legal Disclosures
77pk may disclose personal data to law enforcement agencies, financial intelligence units, regulatory bodies, or courts where required by applicable law or in response to a valid legal process. 77pk will, where legally permitted, notify the affected player of any such disclosure request before complying.
6.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of 77pk's business assets, personal data held by 77pk may be transferred to the acquiring entity. Players will be notified of any such transfer via the platform or by email to their registered address before the transfer takes effect, and will be given the opportunity to request account closure if they do not wish their data to be transferred.
6.4 No Sale of Data
77pk does not sell, rent, lease, or trade your personal data to any third party for their own marketing or commercial purposes. This commitment is absolute and applies regardless of any commercial arrangement 77pk may have with affiliate partners or game providers.
7 Cookies & Tracking Technologies
7.1 What Are Cookies?
Cookies are small text files that a website stores on your device when you visit. They allow the site to remember information about your visit — such as your login session, language preferences, and the items in a shopping basket — and to recognise your device on subsequent visits.
7.2 Cookies Used by 77pk
77pk uses the following categories of cookies on its platform:
- Strictly Necessary Cookies: These cookies are essential for the 77pk platform to function. They manage your 77pk Login session, maintain your account authentication state, and prevent cross-site request forgery (CSRF) attacks. These cookies cannot be disabled without breaking core platform functionality.
- Functional Cookies: These cookies remember your preferences — such as your preferred game lobby view, currency display setting (৳ BDT), and customer support chat window state — to provide a more personalised experience.
- Performance and Analytics Cookies: These cookies collect aggregated, anonymised data about how players use the platform — which game categories are most visited, how long sessions last, and which pages experience technical errors. This data is used exclusively to improve platform performance and never to identify individual players.
- Security Cookies: Short-lived cookies used by our fraud detection systems to identify unusual device behaviour patterns that may indicate account takeover attempts or automated bot activity.
7.3 Managing Cookies
You can control non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies, or to receive a notification before a cookie is stored. Note that disabling strictly necessary cookies will prevent the 77pk Login from functioning and will make it impossible to use the platform. For guidance on managing cookies in your specific browser, refer to your browser's help documentation.
77pk does not use third-party advertising cookies, tracking pixels from social media platforms, or retargeting technologies that follow you across other websites after you leave 77pk.io.
8 Data Retention
77pk retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply to the main data categories:
| Data Category | Retention Period | Reason |
|---|---|---|
| Identity & KYC Data | 7 years after account closure | AML and financial record-keeping obligations |
| Transaction Data | 7 years after the transaction date | Financial audit and regulatory compliance |
| Gaming & Betting History | 5 years after account closure | Dispute resolution and fair play auditing |
| Account Credentials | Deleted within 30 days of account closure | No further need after account closure |
| Customer Support Communications | 3 years from last interaction | Quality assurance and dispute resolution |
| Technical & Device Data (logs) | 12 months from collection | Security monitoring and fraud detection |
| Marketing Consent Records | Until consent is withdrawn, plus 2 years | Demonstration of lawful consent basis |
| Responsible Gaming Records | 7 years after account closure | Duty of care and regulatory requirements |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Anonymised data (which can no longer be used to identify any individual) may be retained indefinitely for statistical and analytical purposes.
9 Data Security
77pk employs a layered security architecture to protect personal data against unauthorised access, disclosure, alteration, and destruction. Our technical and organisational security measures include:
- Transport Encryption: All data transmitted between your device and 77pk.io is encrypted using TLS 1.3 with 256-bit AES encryption. This applies to all platform functions including the 77pk Login, deposit flows, and support chat.
- Data at Rest Encryption: All databases storing personal and financial data are encrypted at rest using AES-256 encryption. Database encryption keys are stored separately from the databases themselves.
- Password Security: Player passwords are never stored in plain text. Passwords are hashed using a modern, salted cryptographic hashing algorithm before storage, meaning that even 77pk employees cannot read your password.
- Access Controls: Access to personal data within 77pk's systems is governed by the principle of least privilege — team members can only access the data categories necessary for their specific role. All internal data access is logged and audited.
- Intrusion Detection: 77pk operates continuous intrusion detection and monitoring systems that alert our security team to anomalous access patterns in real time, including unusual 77pk Login attempts, brute-force attacks, and suspicious withdrawal requests.
- Regular Security Audits: The 77pk platform undergoes periodic independent security assessments to identify and remediate vulnerabilities before they can be exploited.
Despite these measures, no internet-based platform can guarantee absolute security. In the unlikely event of a data breach that is likely to result in a risk to your rights and freedoms, 77pk will notify affected players without undue delay and will take all reasonable steps to contain the breach and minimise harm.
10 Your Data Rights
As a 77pk player, you hold the following rights in relation to your personal data. All rights requests should be submitted to [email protected] and will be responded to within 30 calendar days:
Please note that some rights are subject to conditions and exceptions. For example, the right to erasure does not apply where 77pk is required by law to retain the data (such as transaction records retained for AML compliance). Where we are unable to fulfil a rights request in full, we will explain the reason in writing.
11 Children's Privacy
The 77pk platform is strictly for adults aged 21 years or older. 77pk does not knowingly collect personal data from individuals under the age of 21. The 77pk Login and registration system includes age verification steps designed to prevent minors from creating accounts.
If 77pk discovers or is notified that personal data has been collected from a minor, the account will be immediately suspended, all associated data will be deleted, and any funds deposited will be returned to the originating payment method to the extent technically possible. If you believe that a minor has registered for a 77pk account, please report this immediately to [email protected].
Parents and guardians in Bangladesh who are concerned about a young person's access to online gambling platforms are encouraged to use parental control software that blocks access to gaming and betting websites.
12 International Data Transfers
In the course of operating the 77pk platform, personal data may be transferred to and processed by our service providers in jurisdictions outside Bangladesh. For example, cloud hosting infrastructure, KYC verification services, and certain game providers may operate from servers located in other countries or regions.
Whenever personal data is transferred outside Bangladesh, 77pk takes appropriate steps to ensure that the receiving party provides an adequate level of data protection. These steps may include: contractual obligations requiring the recipient to handle data in accordance with the same standards as this Privacy Policy; technical safeguards such as end-to-end encryption of data in transit; and restricting the transfer to service providers that operate under recognised data protection frameworks.
By registering for a 77pk account and using the 77pk Login, you acknowledge that your personal data may be transferred internationally as described in this section, and you consent to such transfers taking place subject to the safeguards described above.
13 Third-Party Links
The 77pk platform may, from time to time, reference or display content associated with third-party game providers such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, or Microgaming. While these providers operate games hosted within the 77pk environment, their own privacy practices are governed by their respective privacy policies.
77pk is not responsible for the privacy practices of third-party game studios, payment processors, or any other external parties. We encourage you to review the privacy policies of any third-party service you interact with, particularly when submitting financial information to payment processors such as bKash, Nagad, Rocket, or Upay directly through their own applications.
This Privacy Policy applies solely to data collected and processed by 77pk through the 77pk.io platform. It does not govern data practices of any third party, regardless of whether that third party is integrated into the 77pk platform or referenced within it.
14 Policy Updates
77pk reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, updates to applicable law, or improvements to our platform and services. The effective date displayed at the top of this page will always reflect the date of the most recent revision.
Where changes to this policy are material — meaning they significantly affect the way in which your personal data is collected, used, or shared — 77pk will notify registered players via the email address associated with their account at least 14 days before the changes take effect. Continued use of the 77pk platform and the 77pk Login after the effective date of any update constitutes acceptance of the revised policy.
We recommend that you review this page periodically, even when you have not received a notification, to remain informed of how 77pk handles your personal data. Archived versions of previous policy editions are available upon request at [email protected].
15 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 77pk handles your personal data, please contact our Data Support Team using the details below. All enquiries are handled in English and Bengali, 24 hours a day, 7 days a week, with an average response time of under 3 minutes for live chat and under 24 hours for email.
Email: [email protected]
Platform: 77pk.io
Support Hours: 24/7 — Bangladesh Standard Time (BST, UTC+6)
When submitting a data rights request, please include your registered username, the email address associated with your account, and a clear description of the request (e.g., "I would like a copy of all data held about my account" or "I would like my account and personal data deleted"). We may ask you to verify your identity before processing any request that involves disclosing or deleting personal data.
Ready to Play at 77pk?
Now that you understand how 77pk protects your privacy, explore our full game library — from live cricket betting and BPL markets to slots, Pirate Fishing, Keno Bonus Number, and live casino tables. Your data is safe, your experience is secure.